Is this for you?
This workshop is for small business owners and marketers who've been posting on social media for a while, have access to the analytics dashboards on each platform, and aren't sure what they're looking at. You can see the numbers (likes, reach, impressions, engagement rate, follower growth) but you can't tell which of them mean anything for your business. You suspect some of them are vanity metrics, but you're not sure which. You want a clear-eyed view of what to track, what to act on, and what to politely ignore.
Available in person at our four West of England venues, or as a live online workshop. Same content, same trainer, same small-group format.
What we'll cover
Ninety minutes spent on which numbers actually move your business, and which ones are wasting your time:
- Vanity metrics, action metrics, and business metrics: what each one is and why most agencies report on the wrong ones
- The handful of numbers that actually correlate with sales, enquiries and customer growth, and how to find them in each platform's native dashboard
- How to read engagement rates honestly, including the trick of what gets measured against (and why your "5% engagement" might mean something very different from someone else's)
- Reach versus impressions, organic versus paid, and the other comparisons that get confused in client reports
- How to spot when the data looks good but isn't (the dashboard reading green while bookings are flat)
- A simple weekly review you can run in 15 minutes that will tell you more than most monthly agency reports
What you'll walk away with
By the end of the 90 minutes, you'll have:
- A short list of the metrics that genuinely matter for your business, drafted in the room
- A working understanding of what each platform's native analytics actually shows you
- A 15-minute weekly review process you can run yourself
- A simple framework for reading any future "performance report" with the right amount of scepticism
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
Across that work, Nick has read a lot of social media reports: agency dashboards, in-house decks, "performance summaries" of every shape and size. The pattern is consistent: most of them measure the wrong things, beautifully. This workshop is what he wishes someone had taught him 15 years earlier.
Where and when
In person
This workshop runs across our four West of England venues:
- Bristol — SpaceWorks, BS5
- Cheltenham — Ramada by Wyndham, GL51
- Swindon — Delta Hotels Swindon, SN3
- Thornbury — Thornbury Golf Centre, BS35
Pick a date and venue at booking. If you'd like to look at your own analytics during the session, bring a laptop or tablet. Otherwise just bring yourself.
Live online
Can't make it to a venue? Join us via Zoom. Same content, same trainer, capped at 10 places so the small-group format still works. Designed properly for online delivery, not a static webcam pointing at a flipchart.
Common questions
Do I need to have access to my own analytics already?
Yes, ideally on at least one platform (Instagram, Facebook, LinkedIn or TikTok). The workshop is much more useful when you can look at your own numbers as we go. If you've never opened your platform analytics, take five minutes to log in before the session and you'll be set.
Which platforms do we cover?
We focus on the four most relevant for small businesses: Facebook, Instagram, LinkedIn and TikTok. The principles transfer to any platform, but we'll demonstrate using these four.
What about Google Analytics?
Not in this workshop. This one is specifically about social media analytics. Google Analytics for websites is a different topic and is covered as part of our half-day Introduction to SEO/GEO/AEO and our half-day Social Media Marketing Complete.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
What kit do I need to bring?
For in-person: just yourself and a notebook is plenty. If you'd like to look at your own analytics in the room, bring a laptop or tablet too. For livestream: a working webcam and a quiet space. If you'd like to follow along on your own dashboards, ideally two screens or a split-screen setup so you can watch and check your own numbers in parallel.
Will this be recorded?
No, and there's a deliberate reason. Digital marketing moves fast. Algorithm changes, platform updates and new tools appear weekly. A recording made six months ago is out of date by the time you watch it. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.