Is this for you?
This workshop is for small business owners who know, really know, that they should be on camera. You've read the same articles as everyone else. Personal brand. Founder content. Showing up. You've watched competitors who you thought were less competent than you doing well on LinkedIn or YouTube, simply because they pressed record. And you've sat down to make your first video, opened the front camera, watched yourself for two seconds, and closed it again.
This isn't a content strategy workshop. It's not a video production workshop. It's a workshop for the specific, painful, very common problem of knowing what you need to do and not being able to make yourself do it.
Available in person at our four West of England venues, or as a live online workshop. Same content, same trainer, same small-group format.
What we'll cover
Ninety minutes that move between practical mechanics and the mental work of getting over the hump:
- The actual cringe: why watching yourself on camera feels physically wrong, and the small mental shifts that make it bearable
- What kit you genuinely need to start, and what you don't (most of what's sold as essential isn't)
- How to set up a corner of your office or home so you're comfortable enough to press record
- What to say: the structures that work for short business video, and the ones that don't
- How to be yourself on camera, which is harder than it sounds and easier than the internet makes it look
- A live demonstration: Nick taking the stage, doing exactly what we're teaching, in front of the room
- Practical exercises together, short, low-stakes, designed to get everyone over the first hump in the room
- What it's actually like long-term, after you've made fifty videos and stopped flinching
What you'll walk away with
By the end of the 90 minutes, you'll have:
- A practical plan for training yourself into being comfortable on camera, paced over the next few weeks
- A five-post plan: five short videos drafted, ready to record, designed to get you started without overthinking
- A handful of mantras that make pressing record genuinely easier
- Honest answers to whatever specific question is keeping you stuck
- A clear-eyed view of which kit is worth buying and which is just being sold to you
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
Nick has a long history of being on camera himself, from broadcast appearances to running a YouTube channel. He's been through the cringe, the imposter syndrome, the rewatching of his own footage with squinted eyes. He's also taught dozens of small business owners through the same process. This workshop is the working approach he uses with himself and with clients: practical, honest, and unsentimental about how hard the early bit really is.
Where and when
In person
This workshop runs across our four West of England venues:
- Bristol — SpaceWorks, BS5
- Cheltenham — Ramada by Wyndham, GL51
- Swindon — Delta Hotels Swindon, SN3
- Thornbury — Thornbury Golf Centre, BS35
Pick a date and venue at booking. If you'd like to do the practical exercises with your own phone or camera, bring it (charged). Otherwise just bring yourself.
Live online
Can't make it to a venue? Join us via Zoom. Same content, same trainer, capped at 10 places so the small-group format still works. If you're attending online, you'll be doing the practical exercises with your own webcam, which is genuinely good practice for the real thing.
Common questions
I genuinely hate watching myself on camera. Is that going to come up?
Yes, and it's the single most common starting point for attendees. We'll talk about it openly. Most people find that talking about the cringe with other people who feel exactly the same is the first step in dismantling it. You're not alone in this room.
Do I need any equipment?
For the workshop itself: just yourself and a notebook is plenty. If you'd like to do the practical exercises with the kit you'd actually use (your phone, a webcam, an existing camera) bring it. We'll work with whatever you've got.
I run a B2B business. Is this still relevant?
Yes. The workshop covers being on camera for your business, whatever that is. LinkedIn videos for a B2B services business work on the same principles as Instagram videos for a B2C one. The cringe and the kit and the practical mental work are the same. The strategic content choices are different and we'll talk about your specific situation in the room.
Will I be made to record myself in front of the group?
We do practical exercises together, but they're low-stakes and you're never made to do anything. Some people will record short clips with their own kit and review them afterwards. Some people will just watch and take notes. Whatever helps you actually move forward is what we'll do.
I've already made some videos but I still hate doing it. Is this too basic?
Probably not. The workshop assumes you've at least thought about being on camera, and if you've made a few videos and still feel stuck, you're firmly in the target audience. Plenty of attendees have already started and want help making the long-term work less painful.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
Will this be recorded?
No, and there's a deliberate reason. Digital marketing moves fast. Algorithm changes, platform updates and new tools appear weekly. A recording made six months ago is out of date by the time you watch it. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.