Is this for you?
This workshop is for small business owners and marketers who've already had a play with ChatGPT or Claude, generated some content with it, and ended up with something that didn't quite sound like you. You can see the time-saving potential. You can also see the risk of your marketing turning into the same beige slop everyone else's is becoming. You want a working approach to using AI that makes you faster without flattening your voice.
Available in person at our four West of England venues, or as a live online workshop. Same content, same trainer, same small-group format. And, given the topic, guaranteed current as of the day it runs. AI moves faster than any topic we teach.
What we'll cover
Ninety minutes balancing demos, frameworks and the harder discussion of when to use AI and when to put it down:
- The tools worth using right now: what they're genuinely good at, and what they're sold as being good at but aren't
- The use cases that actually save time (content drafts, research, customer comms, idea generation) with live demos of how to do each one well
- Why most AI-generated marketing sounds the same, and the simple prompting principles that fix it
- How to feed your brand voice into AI so its output sounds like you, not like a generic chatbot
- When AI shouldn't touch your marketing: the tasks where the time saved isn't worth what gets lost
- A reusable prompting framework you'll take away and apply to your own work
What you'll walk away with
By the end of the 90 minutes, you'll have:
- A clear-eyed view of which AI tools are worth your time and which aren't
- A working prompting framework, written in the room, tailored to your business
- Three real prompts you've drafted and tested live, ready to use that week
- A short list of marketing tasks where AI helps and where it actively shouldn't
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
Nick has been using AI tools in real client work since they were genuinely useful (much more recently than the marketing industry would have you believe). He's seen what they're brilliant at, what they're sold as being brilliant at but aren't, and how quickly they flatten a brand voice if you let them. The workshop is the working approach he uses himself.
Where and when
In person
This workshop runs across our four West of England venues:
- Bristol — SpaceWorks, BS5
- Cheltenham — Ramada by Wyndham, GL51
- Swindon — Delta Hotels Swindon, SN3
- Thornbury — Thornbury Golf Centre, BS35
Pick a date and venue at booking. If you'd like to prompt alongside us during the demos, bring a laptop or tablet. Otherwise just bring yourself.
Live online
Can't make it to a venue? Join us via Zoom. Same content, same trainer, capped at 10 places so the small-group format still works. Designed properly for online delivery, not a static webcam pointing at a flipchart.
Common questions
Do I need to have used AI tools before?
A bit, ideally. This isn't a complete beginner's workshop. We'll move quickly through the basics so we can spend most of the time on the harder, more useful stuff. If you've never opened ChatGPT or Claude, spend ten minutes with one before the workshop and you'll be fine.
Which AI tools will we use?
We'll use the major ones marketers are actually working with: ChatGPT, Claude, and a handful of more specialised tools depending on what's most current at the time of the workshop. You don't need a paid subscription to follow along.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
What kit do I need to bring?
For in-person: just yourself and a notebook is plenty. If you'd like to prompt alongside the demos, bring a laptop or tablet too. For livestream: a working webcam and a quiet space. If you'd like to prompt alongside us, ideally two screens or a split-screen setup so you can watch and prompt in parallel.
Will this be recorded?
No, and there's a deliberate reason. Digital marketing moves fast. Algorithm changes, platform updates and new tools appear weekly. AI moves faster still. A recording made six months ago is out of date by the time you watch it. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.