Is this for you?
This workshop is for small business owners, founders and in-house marketers who are already on LinkedIn, are already posting (or have been told they should be), and find the whole experience faintly exhausting. You scroll the feed and it's wall-to-wall identical posts: the same humble-brag openings, the same one-line-per-paragraph rhythm, the same "agree?" sign-off. You don't want to add to that noise. You want a working LinkedIn approach that actually generates business, without making you sound like a LinkedIn caricature.
Available in person at our four West of England venues, or as a live online workshop. Same content, same trainer, same small-group format.
What we'll cover
Ninety minutes spent on what actually generates business on LinkedIn, and the bad advice that keeps small businesses spinning their wheels:
- The honest truth about LinkedIn for small businesses: why posts alone rarely generate inbound enquiries, and what does
- The two sides of LinkedIn that need to work together: a credible presence (so people take your outreach seriously) and active outreach (so business actually comes in)
- Why most LinkedIn advice produces identical-sounding content, and the simple shifts that make your posts sound like you
- Personal profile versus company page: which one matters more for a small business, and how to use them together
- How the LinkedIn algorithm currently works: what it rewards, what it punishes, and what's changed in the last six months
- The active outreach approach: how to start conversations without sounding like a sales robot, and how to follow up without feeling pushy
- Commenting as a strategy: why it's underrated and how to use it to warm up future conversations
What you'll walk away with
By the end of the 90 minutes, you'll have:
- A clear, written sense of what you'll post about and why, drafted in the room
- A first post drafted live, in your own voice, ready to publish that week
- A simple opening message you can adapt for active outreach, written, not borrowed from a template
- A short list of accounts worth engaging with for your specific business
- A weekly LinkedIn rhythm (combining posting, engaging and outreach) that you can sustain without it taking over your day
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
LinkedIn is where a lot of Nick's own business comes from, but not in the way most LinkedIn workshops promise. The truth is that posts alone rarely bring business in passively; what works is active outreach combined with a credible presence. The two go hand in hand. This workshop is the working approach he uses himself.
Where and when
In person
This workshop runs across our four West of England venues:
- Bristol — SpaceWorks, BS5
- Cheltenham — Ramada by Wyndham, GL51
- Swindon — Delta Hotels Swindon, SN3
- Thornbury — Thornbury Golf Centre, BS35
Pick a date and venue at booking. If you'd like to draft and refine a post during the session, bring a laptop or tablet. Otherwise just bring yourself.
Live online
Can't make it to a venue? Join us via Zoom. Same content, same trainer, capped at 10 places so the small-group format still works. Designed properly for online delivery, not a static webcam pointing at a flipchart.
Common questions
Do I need to have a LinkedIn profile already?
Yes, ideally an active personal profile, even if you haven't posted much. The workshop assumes you're on the platform; it's not a "how to set up your profile" session. If you're starting from scratch, spend 20 minutes setting up the basics before the workshop and you'll be fine.
What if my business is mostly B2C, not B2B?
LinkedIn skews B2B but plenty of B2C founders use it to build personal credibility, attract talent, and tell their business's story to a different audience. The principles work for both. The examples on the day will be tailored to who's in the room.
Do I need a LinkedIn Premium account?
No. Everything we cover works on the free version of LinkedIn. We'll briefly explain what Premium adds and whether it's worth it for a small business. Short answer: usually not.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
What kit do I need to bring?
For in-person: just yourself and a notebook is plenty. If you'd like to draft a post in the room, bring a laptop or tablet too. For livestream: a working webcam and a quiet space. If you'd like to draft alongside us, ideally two screens or a split-screen setup so you can watch and write in parallel.
Will this be recorded?
No, and there's a deliberate reason. Digital marketing moves fast. Algorithm changes, platform updates and new tools appear weekly. A recording made six months ago is out of date by the time you watch it. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.