Is this for you?
This workshop is for small business owners and marketers whose customers are on Facebook, which, for most local and small businesses, is still the majority of them. You've got a Page, you post occasionally, you've maybe boosted a post or two, and you're not sure what good actually looks like. You suspect Facebook is being underused in your marketing, but most of the advice you read assumes you're chasing teenagers on TikTok or running enterprise-scale ad campaigns. You want a working approach to Facebook that fits a small business, both the organic side and the paid side, treated as one connected thing.
Available in person at our four West of England venues, or as a live online workshop. Same content, same trainer, same small-group format.
What we'll cover
Ninety minutes treating organic and paid Facebook as one connected system, because that's how it actually works for small businesses:
- Why Facebook quietly outperforms shinier platforms for many small business audiences, and how to tell whether yours is one of them
- The Page setup details that meaningfully affect discoverability (and the ones that don't)
- The post types that the algorithm currently rewards, and what's stopped working in the last six months
- Facebook Groups as a route to community and discovery, when they're worth the effort, and when they're not
- The honest 50/50: how to use organic content to test what's worth putting paid budget behind, saving you guesswork and money
- Boosting versus proper ads: what the difference really is, and why the platform's "Boost Post" button is rarely the best move
- A small-budget paid approach that actually works for £5-10 a day, without needing a media agency
What you'll walk away with
By the end of the 90 minutes, you'll have:
- A clear picture of how organic and paid Facebook fit together for your specific business
- A short list of post types and content angles to test in the coming weeks
- A working understanding of how to set up a small-budget paid campaign without lighting money on fire
- A simple test-and-learn rhythm you can run yourself, week by week
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
Nick has been running Facebook campaigns (organic and paid) for small businesses since the platform was first sold to marketers as the next big thing. He's seen which businesses Facebook genuinely works for, which it doesn't, and how to spend a small budget there without lighting it on fire. Most marketing trainers have moved on to shinier platforms; Nick still rates Facebook as one of the most useful tools a small business has.
Where and when
In person
This workshop runs across our four West of England venues:
- Bristol — SpaceWorks, BS5
- Cheltenham — Ramada by Wyndham, GL51
- Swindon — Delta Hotels Swindon, SN3
- Thornbury — Thornbury Golf Centre, BS35
Pick a date and venue at booking. If you'd like to look at your own Page and Ads Manager during the session, bring a laptop or tablet. Otherwise just bring yourself.
Live online
Can't make it to a venue? Join us via Zoom. Same content, same trainer, capped at 10 places so the small-group format still works. Designed properly for online delivery, not a static webcam pointing at a flipchart.
Common questions
Do I need an existing Facebook Page?
Yes, ideally an active business Page, even if you haven't posted much recently. The workshop assumes you've got the basics in place; it's not a "how to set up a Page from scratch" session. If you're starting from zero, spend 20 minutes setting up a Page before the workshop and you'll be fine.
Is this just for B2C businesses?
No. Facebook works for plenty of B2B small businesses too, especially local ones: tradespeople, professional services, B2B suppliers selling into local markets. The examples on the day will be tailored to who's in the room.
Will we actually run real ads in the workshop?
We'll set up the structure of a small-budget campaign together so you understand exactly how it works. Whether you launch the campaign live in the room or after the workshop is up to you. Most people prefer to have a think first, which is sensible.
Do I need a budget to attend?
No. The workshop teaches both the organic side (free) and how to think about paid (so you know whether and where to spend later). Plenty of attendees implement the organic side first and look at paid in a future month.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
What kit do I need to bring?
For in-person: just yourself and a notebook is plenty. If you'd like to access your Page and Ads Manager during the session, bring a laptop or tablet too. For livestream: a working webcam and a quiet space. If you'd like to follow along on your own Facebook, ideally two screens or a split-screen setup so you can watch and check your own setup in parallel.
Will this be recorded?
No, and there's a deliberate reason. Digital marketing moves fast. Algorithm changes, platform updates and new tools appear weekly. A recording made six months ago is out of date by the time you watch it. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.