Is this for you?
This workshop is for anyone who feels like they could make YouTube work for them, but doesn't know where to start. It's also for anyone who already has a channel but can't work out why nobody's watching. Small business owners thinking about adding YouTube to their marketing. Marketers who've been asked to "look into YouTube" and aren't sure what good looks like. People with a passion, a craft or a niche who suspect YouTube might be their thing but don't know how to make it work.
There's almost no subject in the world that can't find an audience on YouTube, if it's packaged correctly. The hard part isn't the camera work or the editing software. It's the strategy underneath. That's what this workshop is about.
This is the only CoMagnify half-day that runs online. The audience for YouTube isn't local and the medium itself is online video, so a livestream format fits the topic. Capped at small groups so the trainer can work with everyone on the call.
What we'll cover
Four hours, structured to take you from "I think we should do YouTube" to "I know what I'm doing for the first ten videos":
- How YouTube actually works in 2026: the algorithm, the recommendation system, what gets promoted and why
- Channel strategy: deciding what your channel is about, who it's for, and how to make it findable
- The "almost any subject" principle: how niche topics find their audience, with examples
- Content ideation: how to identify videos that have a genuine chance of being watched, rather than videos you'd like to make
- Filming basics: what kit you actually need (less than you think) and what makes a watchable video
- Editing principles: pacing, retention, the shape of a video that holds attention
- Titles and thumbnails: the two things that determine whether your video gets clicked, taught properly
- A working session: applying everything to your own situation, whether you're starting from scratch or trying to revive a channel that isn't working
What you'll walk away with
By the end of the four hours, you'll have:
- A clear understanding of how YouTube decides what to recommend and to whom
- A working channel concept (or a revised one), drafted in the session with the trainer's input
- A list of ten video ideas that are genuinely worth making for your specific audience
- A practical framework for titles and thumbnails that you can apply to every video
- A realistic view of what filming and editing actually require, with no kit-fetishism
- Course notes you'll actually refer back to
- A certificate of completion
About the trainer
Nick is the founder of CoMagnify. He's been creating content for brands since before social media took off. He spearheaded the Becks Offbeat campaign in 2008, and in the 18 years since has worked closely with international brands including Virgin, SharkNinja and Overboard. He's also a working photographer with IPA, TIFA and BPA awards to his name, and has guided small businesses to significant growth alongside the brand work. His background spans broadcast and documentary production at the BBC, National Geographic and Discovery, a range of disciplines that informs how he thinks about narrative, audience and storytelling.
YouTube is Nick's specialist subject. He runs his own channel, leads workshops for the YouTube Creator Community and is part of the Electrify YouTube Accelerator scheme. He's spent years learning what works on the platform and what doesn't and this workshop is the working approach he uses on his own channel and with the creators he advises.
Where and when
This workshop runs as a live online session via Zoom. Same trainer, same small-group cap, designed properly for online delivery rather than a static webcam pointing at a flipchart.
Pick a date at booking. You'll get the Zoom link by email a few days before. There are two short breaks built into the four hours. The final session is hands-on: you'll work on your own channel concept (or your existing channel) with the trainer's input, live on the call.
If you'd like to follow along and take notes on a second screen, that helps. Otherwise just bring yourself and a notebook.
Common questions
Do I need to have a YouTube channel already?
No. About half the people who take this workshop are starting from scratch, and half have a channel that isn't working. The content covers both situations and the practical session is tailored to wherever you're starting from.
Do I need filming or editing experience?
No. We cover what you actually need to know, which is less than the internet would have you believe. If you want to go deep on editing software specifically, that's a different course. This one teaches the principles that matter for the platform.
What kit do I need to bring?
A working webcam and a quiet space for the livestream itself. If you'd like to take notes or browse YouTube alongside the session, ideally two screens or a split-screen setup so you can watch and work in parallel.
Why is this the only half-day that runs online?
The audience for a YouTube workshop isn't geographically clustered. Someone in Aberdeen who wants to start a YouTube channel has the same need as someone in Truro. Livestream lets us reach both. And given the topic is online video, the medium suits itself.
Is this too basic for me if I already make videos?
Possibly. If you've already published 50+ videos, understand the algorithm, and are looking for advanced channel growth tactics, this workshop is pitched below where you are. Bespoke training is probably a better route. See Bespoke Training.
Can I bring a colleague?
Each booking is for one place. If you'd like to bring a colleague, book a second place. It's a per-attendee cap on group size, not a per-business one.
Will this be recorded?
No, and there's a deliberate reason. YouTube changes constantly. The algorithm shifts, the format trends move, what worked six months ago doesn't necessarily work now. Every CoMagnify workshop is current as of the day it runs, and we spend time covering not just what works now but what we expect to change in the coming weeks. You can't get that from a recording.
I'd prefer training tailored to my business specifically. Can you do that?
Yes, see our Bespoke Training page.
Cancellation policy
Plans change. We get it. Cancel up to 7 days before the workshop for a full refund. Within 7 days, we'll happily transfer your booking to a future date at no extra cost. Just email info@comagnify.com.
If we have to cancel a workshop ourselves (rare, but possible), we'll refund you in full and give you first option on the next available date.